In Praise of Swear Words
A friend asked me the other day, “Since you are working remotely, what is the one thing you miss most about working from an office?” In jest, I replied, “Using—and hearing—the bad words.” Having spent many years in the advertising industry, I lived in an environment where our daily conversations had very few filters. Brainstorming rooms, office corridors, coffee and smoke breaks, late-night deadlines—these were spaces where the so-called forbidden four-letter words, along with their far more colourful Hindi counterparts with elaborate familial references, flowed with ease. They were not always expressions of anger. More often than not, they signalled excitement, disbelief, frustration, admiration or simply emphasis. A creative idea could be described as “bloody brilliant” in one breath and torn apart with equal linguistic intensity in the next…with a combination of same word. Nobody paused to take offence. The words, stripped of much of their literal meaning, functioned almost li...