e Magus

Today is the age of personal media ownership. According to a recent news release from Twitter (http://blog.twitter.com/2011/03/numbers.html) on an average around 4 Billion tweets are sent out every month. From individual point of views, re-tweets, status updates, what’s happening?, and direct messages….Twitter has become the favourite platform for self-expression for many Every Twitter account can be measured on the following parameters – Popularity – The number of people following a twitter profile Pursuit – The number of people whom a twitter profile is following..either for information or interaction Publishing – The volume of tweets (original) and re-tweets being done by the profile Basis the above 3 P’s mentioned, we can organize the twitter users into different groups…and each group fit into the classical Archetype. The Twitter grouping: On the X- axis is broadly the values of Popularity/Pursuit (for ease of grouping have grouped into 3 categories – less than 1, equal to 1, and...

Since the time it launched few weeks back, Google Buzz has been just doing that. Creating Buzz… While the critics are mentioning about the privacy issues (Facebook too had faced privacy issues about a year back), many have started experimenting with this new platform… For Google, it was necessary that they integrate the Buzz with their ‘star performer’ – Gmail (search engine being the sacred cow they cannot fiddle with). Google has been dabbling in the social media space for past many years, but somehow the success has been elusive. Their strike rate in social media is close to zero. While Orkut is popular in Brazil and India… but in markets that matters, they hardly have been able to make a dent. Flickr has far more traction amongst the online users that Picasa…and Google Wave just managed to create a ripple. Twitter, since it hit the market in 2006, has been gaining popularity worldwide. The reasons for the same can be attributed to the following: - Simplicity: Most people are normal...