e Magus

The online would have enough and more dope on Brand Positioning; So, I'd not go into the detailing of what is positioning, and how it can be achieved? I will also not talk about the Importance of Positioning but would try and give some examples of some brand names you are familiar with and interact on day to day basis in the online space. Couple of days back, I was talking to a brand manager who was mentioning how the online platforms are only best suited for tactical purposes. He went onto mention that maybe in future "positioning" would not be a marketing focus, and "being tactical" would be the marketing strategy of the day. I argued, on the importance of positioning, and had taken couple of examples from the Internet space and said if online companies are focusing on positioning, then 'positioning' is and will be crucial aspect of marketing. While there is a grain of truth in saying that in future "being tactical" would be important…since n...

It is taking on the social media space by storm. eMarketer reports that by 2010 18 Million people would be tweeting in US alone. That is quite a bit of chirping in the online space. India however has a different story to say. Comscore says that there were close to 120K unique visits to twitter during Feb 2009. This figure is minuscule and no marketer would consider tweeter as a medium of engagement at this point of time. However, looking at the exponential growth of people who are joining the tweet-wagon, it would soon become an ideal brand communication tool. And NOW is the time for a brand to experience, learn, and improve using this tool Ok. Some brands are already using twitter. Obama had used this successfully during the US Presidential elections. Media keeps reporting about how everyone is participating, networking, tweeting, and befriending…. So what can brands do to leverage this growing phenomenon? Why Twitter? Twitter as a social media tool is all about real time status updat...