e Magus

There are more than 4.5 Billion mobile users in the world. That is almost 60% of the world population. While the stats and market forecasters might predict a plateau in terms of the mobile sales, I think that the next billion in mobile sales will come from existing users picking up a second mobile phone. I observe that many of my friends and relatives have already started carrying a second mobile phone. The common reason they give is that one is  the ‘official’ phone and the other is ‘personal’. (Note: ‘Official’ does not mean that it is a company owned phone). Meaning,  that the first phone is for all and sundry stuff like browsing, data, etc and the second number for calls and to be shared with important people. This behaviour is pretty similar to what most of us had experienced or done with an earlier technology innovation - Emails When Hotmail started offering free web based email IDs and later Gmail with their unlimited storage, everyone who was online quick...

S tarting of the year is always a good time to talk about trends and how it will impact us. I don’t want to be left behind too :) Year end or Year beginning contents are usually highlights about what happened during the past year, or what is in store for the year ahead. I too have a lot of optimism about technology, devices, digital marketing, and all other  things that I’m interested in. This is a perfect setting for writing this topic. My Kid is right now playing with his toys, building blocks, while I’ve opened my iPad and started typing this blog. There are times when I’m busy with my iPhone/ iPad and he comes over asking me to spend few minutes playing with him. Most times, I oblige. But, there are instances when I deny him my time and continue working on my devices.. his reaction is palpable.It is usually “close your iPad/mobile” “play with me, please” kind of reaction.  This made me think, as we spend more time with our devices, there is a potential for a ch...