e Magus

There’s something almost comical about LinkedIn’s wisdom factory. The moment an ad catches fire - good or bad —like Cadbury’s Not Just a Cadbury Ad , which featured Shah Rukh Khan promoting small businesses—it sparks a frenzy of insights and human truths . Marketing folks (and even those far removed from the field) pounce on the opportunity, dissecting its brilliance, speculating on its success, and anointing it a case study of our times. It’s as though every marketer is on call, ready to declare the causality behind virality. On the flip side, a campaign misstep—like current Jaguar’s rebranding ad—draws an equally feverish response. It becomes a post-mortem free-for-all, with LinkedIn lit up by a chorus of “I told you so,” blaming everything from misjudged social cues, the brand director’s sex orientation to poor corporate strategy. Whether it’s Nike’s market dip or Trump’s election triumph, there’s no shortage of listicles, each purporting to unpack the ‘10 reasons’ behind these out...

Here I want to talk about, why people use social media & what brands can learn from that A brand is nothing but individual thoughts of a collective set of people. And, people are,well, people :) Which means, in real world,  brands in many ways behave the way people do. Same is behaviour when it comes to social media too People get on to social media platforms, especially networking platforms, to connect and converse with people. They love to share stories, occasions, and have a general good time catching up. Isn’t this the purpose, why we all landed up on Facebook and Twitter initially?  But somewhere down the road, as we tend to become more (social) media savvy, our focus shifts from engagement with people we know to acquisition. Our inherent desire on social media, becomes that of acquiring more followers, fans, or increasing the connections (as in LinkedIn).  Call it ‘heard’ mentality. It is more important that how many hears you rather th...

The online would have enough and more dope on Brand Positioning; So, I'd not go into the detailing of what is positioning, and how it can be achieved? I will also not talk about the Importance of Positioning but would try and give some examples of some brand names you are familiar with and interact on day to day basis in the online space. Couple of days back, I was talking to a brand manager who was mentioning how the online platforms are only best suited for tactical purposes. He went onto mention that maybe in future "positioning" would not be a marketing focus, and "being tactical" would be the marketing strategy of the day. I argued, on the importance of positioning, and had taken couple of examples from the Internet space and said if online companies are focusing on positioning, then 'positioning' is and will be crucial aspect of marketing. While there is a grain of truth in saying that in future "being tactical" would be important…since n...

My Facebook friends list has reached close to 140 (give or take 3 pending requests). One of persistent thought I have been having for past few days is the fact that the number of people in my social network is close to Dunbar’s number (148 appx) – my neocortex limit for maintaining stable relationship Dunbar's number (also known as the Dunbar number or the Monkeysphere) is a value significant in sociology and anthropology. Proposed by British anthropologist Robin Dunbar, it measures the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships". Dunbar theorizes that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." You could read more about Dunbar’s number at (http://en.wikipedia.org/wiki/Dunbar's_nu...

Ok. You know it. But, I still will say – LinkedIn is great. In fact, it is one of the best things that has happened in the Networking sites So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach. Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far) What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile. Normal Advertising Options: LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you ar...