e Magus

If people are shifting time from watching television to Facebooking, it has nothing got to do with social interactions and keeping in touch with their network… it is just that they get to replay what they are used to seeing on the television. Mostly I feel, Facebook is nothing but television in a new avatar. Like in television you have various channels and programmes that are categorized into various genres. Similarly you’ll find people in your network who fall into such genres Here are a dozen of media archetypes, I’m sure, you’ll find in your Facebook network too The Newsreader: Breaking News!!! You heard it first here! Be it Qantas grounding their entire fleet worldwide…or the local Metallica concert getting cancelled. They want to the first to make a mention of it. No point of view, or any other description; just the headlines and link to the source news website. Usually, such people have their twitter feeds connected to their Facebook Updates. These types are one of the most ...

Today is the age of personal media ownership. According to a recent news release from Twitter (http://blog.twitter.com/2011/03/numbers.html) on an average around 4 Billion tweets are sent out every month. From individual point of views, re-tweets, status updates, what’s happening?, and direct messages….Twitter has become the favourite platform for self-expression for many Every Twitter account can be measured on the following parameters – Popularity – The number of people following a twitter profile Pursuit – The number of people whom a twitter profile is following..either for information or interaction Publishing – The volume of tweets (original) and re-tweets being done by the profile Basis the above 3 P’s mentioned, we can organize the twitter users into different groups…and each group fit into the classical Archetype. The Twitter grouping: On the X- axis is broadly the values of Popularity/Pursuit (for ease of grouping have grouped into 3 categories – less than 1, equal to 1, and...