e Magus

Hi, This is a real picture taken in rural Bihar, India. Cheers, Santosh

People are so gung-ho about the Internet and the miniscule revenues it generates -2.5 Billion INR. Mobile on the other hand is having a phenomenal run in terms of their revenues apart from the core activities. VAS is pegged around 20 Billion INR. There are about 32 Million Handsets in India that are GPRS/WAP enabled. About 1 Billion Page views happen through the mobile sets. The number of SMSes received for the Indian Idol Final is rumored around 40 Million. But then, why is mobile advertising not taking off in India? Is it because of TRAI regulation that you cannot push advertising? Or is it because the service providers feel that there are more monies in VAS for which the customer is willing to pay. I am not aware of any campaign done through Mobile, in India, that has been effective or a case study spoken about in the industry circle. At the most Mobile advertising has been stuck to things like Shortcode, SMS (taken from some unrelated database)… and yeah, couple of banner ads on Ai...

as appeared in Paidcontent.org Andy Berndt, co-president of Ogilvy & Mather in New York, is departing the WPP Group agency after eight years to head up a new global marketing unit at Google ( NSDQ: GOOG ), AdAge reported . The new unit is described as a lab focusing on “innovation” and dedicated to finding ways advertisers, agencies and entertainment companies can intersect. Before his tenure at Ogilvy, Berndt helped create ads for Microsoft ( NSDQ: MSFT ) at Weiden & Kennedy. After that, he went to TBWA/Chiat/Day and was the account executive on Apple’s ( NSDQ: AAPL ) “Think Different” campaign. -- Adweek : Citing a Google representative, the new unit is called Google Creative Lab and Berndt will be its first managing director. As described in the Adweek article, Berndt will oversee the marketing of Google’s brand and services, and strike deals with agencies to use Google’s products as part of their campaigns. -- WSJ : Berndt’s hiring is likely to unnerve some on Madis...

Hi,   Just created my own Blog... and abt time I made it...   Thought I could share some cool blogs that gave me some insights into my fav. topics - marketing, advertising, branding etc...     http://mercury.blogs.com/radio/ http://www.adverblog.com/archives/cat_branding_online.htm http://fusionbrand.blogs.com/ http://www.ihaveanidea.org/ _Santosh