e Magus

The Yahoo! ad campaign in India is on for about 4 months... (Its You campaign)... I was wondering how successful this campaign has been in terms of increase in users of Yahoo! India, and also in terms of visitors to the site... While I have no authentic data on the above, a quick glance into Google Trends for Yahoo India website gives a very sorry picture.. The chart shows a steady decline in the Unique visitors to the Yahoo website since starting of 2009... While one thing to note is that Google Trends do not consider sub-domain, and will only be tracking the TLD (Top Level Domain).. it still is not a good sign for Yahoo! This resonates with my thoughts that Internet Time is a limited resource for the users in India... The growth in usage of social networking sites is cannibalizing into the usage of other Internet websites.. A Google trend chart (given below) on Facebook & Twitter would confirm its rising popularity. While I wait for authentic source of information - I would go wi...

Are we at a cusp of media upheaval? Are we soon going to see a war betting the old (traditional) media vs. new (Online) media?? Rupert Murdoch, speaking at the World Media Summit in Beijing, was mentioning that Search Engines and other content aggregators need to pay for any news reports or articles they currently take for free He said “The aggregators and plagiarists will soon have to pay a price for the co-opting of our content”. A Media Mogul whose company owns newspapers, other publications and TV channels across the globe, his view comes as ominous. He was particularly harsh on Search Engine like Google, Yahoo! And other websites like Wikipedia, YouTube and Facebook While Mr. Murdoch and other media companies are right that there is a price for the content they create. As content owners they need to be compensated for exploitation of the original content for commercial purpose. Having started my career with a media company, I have been taught and now know that there is nothing ...