is the Yahoo! advertising campaign working in India?

The Yahoo! ad campaign in India is on for about 4 months... (Its You campaign)... I was wondering how successful this campaign has been in terms of increase in users of Yahoo! India, and also in terms of visitors to the site...

While I have no authentic data on the above, a quick glance into Google Trends for Yahoo India website gives a very sorry picture..



The chart shows a steady decline in the Unique visitors to the Yahoo website since starting of 2009... While one thing to note is that Google Trends do not consider sub-domain, and will only be tracking the TLD (Top Level Domain).. it still is not a good sign for Yahoo!

This resonates with my thoughts that Internet Time is a limited resource for the users in India... The growth in usage of social networking sites is cannibalizing into the usage of other Internet websites.. A Google trend chart (given below) on Facebook & Twitter would confirm its rising popularity.



While I wait for authentic source of information - I would go with the belief that Yahoo campaign is not working wonders in terms of conversion..

What say??

Santosh

Comments

Amol Mohandas said…
Hi Santosh,

I totally second your thought!

Imagine, a huge buzz that it is all about ME where what is beneficial for me is what I need to decipher by going to the Yahoo website!!!

If it is a service that Yahoo is providing, then they should make it convenient! In fact what they have done is made the brand inintelligible with such kind of communication!

And one more point - idf they were talking to Indian aduiences, the focus should have been on the indian background, not so much on the international one, though we know that the internet is not contrained by geography!
12:17 PM
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