e Magus

Hi,   Yesterday was an eventful day. I had a meeting at Deira, Dubai at 12 PM. After the meeting, which went on well, I took a cab to go to Bur Dubai.   I had some small talk with the cab driver, and came to know that he was basically from Fallujah, Iraq. He was saying that his family was in Fallujah, he was trying to bring them to Dubai… but has been unsuccessful so far.   The fare to my destination was 13 Dhirams. I opened my wallet and gave 20 Dhirams, but he mentioned he did not have the change of 7 dhirams. I usually carry some change in my leather bag… and I opened the leather bag and paid 3 dhirams in change.   As soon as I stepped out of the cab, I realized that I had forgot my wallet in the car. Also I did not know number of the car… Stupid me…   I immediately called up the national taxi office and gave a complaint regarding the loss of my wallet. The complaint cell executive mentioned that they can only confirm once the vehicles come back to HO late evening, and, if the driv

Hi..   Yesterday (July 19) evening went to a car launch party... KIA motors was launching its new sedan "Cerato" in the UAE markets...... There was an Audio Video presentation about the car.... and interviews with some current users... the ad 'talked' about the owner's aspirations, and beliefs... and how it is reflected in the purchase of the car... Made me wonder… what is the importance of a Product Launch? …and what are the hallmarks of a good product launch…   Broadly speaking, a product launch is targeted at 3 types of crowd…   The distributors… or the channel-men The prospective buyers The media – for informing the general public    The objective:   The 3 reasons for a launch is   New market – Old product New market – New product Old market – New product     I have heard my professor in my management class giving the example of how advertising is like a bulb in a room, with a pretty girl inside… well, using this analogy for a product launch, I can say that th

Hi,   I'm  interested in Marketing, Advertising and Branding... I had been working in the media and related industry... mostly in Sales and Marketing... Have been involved in online branding too. I’ve spent quite a bit of time, almost my whole “Web” career, in (or working closely with) marketing departments who’ve been focusing on either developing an new brand or revitalizing an existing brand... If any of you guys out there having similar interests can touchbase me...maybe, you could help me in giving your insights on the subject(s)..  The more purpose of this blog is to reach out and "Learn... and... Share" _Santosh

Hi,   Just created my own Blog... and abt time I made it...   Thought I could share some cool blogs that gave me some insights into my fav. topics - marketing, advertising, branding etc...     http://mercury.blogs.com/radio/ http://www.adverblog.com/archives/cat_branding_online.htm http://fusionbrand.blogs.com/ http://www.ihaveanidea.org/ _Santosh

Santosh E. G.    PH: (+971)065744185 Mobile:: (+971)050-4564197 E Mail: mypostbox@www.com "An endeavor to perform, to improve, and to grow."     Objective   With a Masters degree in Management and about 8 years experience in Media and associated industry, I seek to offer my services in a professional and progressive organization. With a strong inclination towards systems and penchant for taking up bigger challenges, I look towards a performance based career growth.   Areas of Specific Interests   ü        Brand management ü        Marketing