Making India ready for web 2.0
Web 2.0, the term commonly used to herald the shift from producer-related content to user-generated or user-contributed content, among many other technological leaps, has been one of the core talk points of anyone related to the digital space. With the digital sector now covering Internet and even mobile, the buzzword has given rise to connotations like ‘Telephony 2.0’ and similar others, to indicate a shift towards the next generation of technology. The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable. Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 i