Microsoft has tied up with mobile VAS company mobile2win to take their advertising campaign onto the wireless space. This is Microsoft’s first major mobile campaign and it has integrated a variety of mobile marketing tools, including SMS, WAP and Advergaming. Microsoft, whose current ‘Ready for the Big Game’ promotion aims to encourage businesses to use original software, were looking to reach their target audience through an interesting and unusual medium. mobile2win has conceptualised and implemented a campaign keeping the ‘Big Game’ theme in mind. A set of business-related questions was built into a cricket quiz, wherein business owners could test their cricket knowledge and also find out their company’s state of readiness for the challenges of the modern corporate arena. All those who entered the promotion and submitted the results of the quiz won an exclusive Microsoft branded mobile pouch. mobile2win also designed and developed a WAP site where consumers could take the quiz, subm
