What makes Web shoppers click “Buy” or “Bye”?
There’s big money being spent in the Internet marketplace. Last year, more than $175 billion passed through the Internet in the form of airline tickets, insurance premiums, online bill payments and paperback books, among thousands of other items. But for many consumers, at some point in the process, the online transaction came to a screeching halt. Perhaps, the customer became frustrated with the typing in their shipping information. Maybe the person got cold feet just as it came time to type in a credit card number. Maybe the customer was never able to find the right product in a vast catalog of products. TeaLeaf, a San Francisco startup that analyzes online consumer behavior, has released a study that looks closely at e-commerce stop points - the place in the online process where a potential customer “walks away” from the sale. Clearly, TeaLeaf has reason to commission such a study - but it was interesting that the company looked beyond the stop-points of a sale - which is its sweet