e Magus

The fact is that a cordless telephone instrument, working on radio waves, through which one could make or receive calls within a designated area called ‘cell’ (hence the word cellular), have now become an inseparable media device, we just can’t do without The Mobile phone has come a long way since the time Motorola made the first instrument. Interestingly so, the need for the device and every new improvement or feature was as an augmentation to an existing category demand. It then soon encompassed the entire category itself. For example, the earliest need was to increase the communication means by able to reach places which was hard or impossible to reach through landlines – Ship to shore communication, or reaching across through mountainous regions, etc Since then, with each enhancement, mobile phones ran over an existing media product category. There are 3 distinct timelines of mobile phone entering a particular category The early phase The current phase The future phase

If people are shifting time from watching television to Facebooking, it has nothing got to do with social interactions and keeping in touch with their network… it is just that they get to replay what they are used to seeing on the television. Mostly I feel, Facebook is nothing but television in a new avatar. Like in television you have various channels and programmes that are categorized into various genres. Similarly you’ll find people in your network who fall into such genres Here are a dozen of media archetypes, I’m sure, you’ll find in your Facebook network too The Newsreader: Breaking News!!! You heard it first here! Be it Qantas grounding their entire fleet worldwide…or the local Metallica concert getting cancelled. They want to the first to make a mention of it. No point of view, or any other description; just the headlines and link to the source news website. Usually, such people have their twitter feeds connected to their Facebook Updates. These types are one of the most