e Magus

Few months back during the pandemic lockdown, a new colleague joined us. The entire on-boarding and introduction happened online. In fact, even today the regular interactions are happening virtually. The more I keep thinking about this new way of working, the more I’m convinced about the importance of internal marketing & employee branding. The stuff neither the marketing folks at client side and the agency folks are least interested in.   The future of work will change due to Covid19 pandemic. Whilst many offices may go back to normal way of working, many others will shift towards a new way of working. Some will still continue to work remotely (Home), some will go back to working from office, while practicing social distancing (work bubbles)… In short, EX ( Employee Experience ) will no longer be about close proximity working, but rather about Distributed Working . Traditionally, employee branding involved lot of high touch activities. Being in the office physically, exposure to

Internet, they said, was an ocean (or cloud) of knowledge. The Net was invented for free and smooth transfer of information, thoughts and ideas. But somewhere along the way came algorithms, data collection, & AI and now we are being served information conforming to our likes, interests and digital behaviours. The more we use the Net, instead of swimming in an ocean of knowledge, we sit inside an echo chamber confirming our own biases. Let’s take the 3 common use cases we engage on the Net - reading news, social media, and search (for information) engine Discovery of news on the Net happens mostly through aggregator platforms like Google News or through the home pages of the news portals. Apart from the top/latest News, have you ever noticed sections that mention - News for you, top picks, etc? These are News articles that is shown to you basis the past content that you’ve consumed. Ah! Social Media, the favourite waste of time for most of the digital natives. We spends hours chatti