e Magus

Of the 40 Million active Internet users in India, only 5% of them actually maintain a blog... of which only 1% of them have 'original' content (a quick math, it works to 20,000 people) Quite sad...:( An ideal case would be me... I try and update my blog regularly... but most of the time, it would be "copy & paste" job.. I find an interesting content on some site, and then copy it to my blog. Only once in a while there would a creative streak in me (like now:)), and i get going and type a 700 odd word item - which i can term as 'original' Some online industry leaders were mentioning in the ongoing FICCI Frames convention about User Generated Content being the future of the online media... i am sceptical... What do you mean by user generated content?... If i embed an YouTube video, onto my blog, will it be termed as UGC?? What if I take an article from some publisher portal and put in my blog, will it be considered an UGC? In the Web2.0 scenario, we are most...

Microsoft India has launched BuyOriginalMS.com, an e-commerce platform that would enable software resellers, website publishers and bloggers to sell original Microsoft products including Windows, Office, Server, Xbox, games, and gaming accessories online. The e-commerce platform has been launched in partnership with Smile Interactive Technologies Group (Quasar Media), the e-commerce platform provider and Redington India, the distribution partner for Microsoft products. Brian Campbell, director, original software initiative, Microsoft India, has said, “At Microsoft, we continually strive towards providing our customers with increased channels to access original software. This portal is a remarkable outcome of this initiative and will help increase the ubiquity of original Microsoft software in the online world.” Harish Bahl, CEO, Smile Interactive Technologies Group, has said, “E-commerce is a fast growing trend in India and we are excited about this partnership with Microsoft to provid...

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There is so much buzz about Social Media Network in today’s world. From Facebook to Myspace to Orkut, and our very own desi version of Ibibo, Yaari, Minglebox, etc… suddenly it all seems like one big family. If you dig deeper – you would realize that the germ of this idea lies in our ancient texts. The Vedas talk about – Vasudeva Kutumbham – This whole world is one big family. On marketing front, today’s networked market offers a wonderful opportunity to build communities around your brand. The online world of social networking is a wonderful place to create and communicate your brand. But, where in this place lies the El Dorado is the big question. Uniqueness of Social Marketing: The best thing about social marketing is YOU don’t talk about your brand, YOUR CUSTOMERS do. And any marketer would vouch that there is no better marketing than word of mouth. The Never Ending Friending Project , a recent study commissioned by Isobar and MySpace, shows that incorporating social marketing into...

If you're used to beginning your day by logging on to the net, brace yourself for a huge slowdown over the next few days. That's how long it could take to restore Internet services in India and large parts of West Asia to their normal level. Net access in these areas has been hit following damage to two undersea cables in the Mediterranean Sea. Internet service providers in India have put the disruption at 60 per cent of normal services while those in Egypt have been affected up to 70 per cent. Other countries affected in West Asia are the UAE, Kuwait and Saudi Arabia. Call centres located in these areas have been affected, as well as international calls, which are now being rerouted. The cable service provider has said the disruption was caused by a ship that accidentally cut the cable, after it was diverted from the Egyptian port of Alexandria due to bad weather. Delhi logged out And it's not just the link to the web world that may have been snapped in Egypt but time came...

Awesome stuff... Elvis rocking to punjabi music.. Santosh

The same furious energy that made India a world-class provider of software and business services is creating a huge urban middle class. By 2025, household spending could more than quadruple, generating the 5th-largest consumer economy on Earth, up from 12th now. About 400 million Indian city dwellers—nearly 100 million more people than the United States has today—will enjoy comfortable living standards. Even India’s most affluent consumers will outnumber not only the comparable segment in China but also the entire current population of Australia. As a result, the composition of spending has already started to change: discretionary outlays (such as mobile phones) occupy more of India’s shopping basket, even as the absolute sums devoted to necessities, such as food, continue to rise. Above all, consumers will increase the amounts they spend to improve their economic prospects and quality of life—for better health, education, transport, and communications. For more on the report, click he...