e Magus

An ecommerce site design is the ultimate test for UX, because, unlike corporate websites or portals, the entire business model hinges on the ability of the website to sell the products it hosts. Most website designs are built on the basic principles of - categorization, searchability, findability, relevance, cross-sell up-sell opportunities, product information, easy check-out etc. While these principles do hold good for successful design of any ecommerce website and are necessary, I think adding on 2 more components to your UX strategy would make the website design far more effective. One is based on the basic human behaviour and the Second based on experiences in real life Other than the fulfillment of a want or a need, we also shop to possess. Act of possession (for food, security) etc has been one of the earliest occupation of human societies. Some where down the lane, the division of labour happened, where men were predominantly working as Hunters & women as Ga...

When most us read or write about marketing predictions, it generally revolves around the penetration, usage, or suggested innovation and adaptation to existing model/behaviour. But, here, I wanted to focus more on the tec(h)tonic shift in terms of usage and patterns in Digital Marketing. Why I call it tec(h)tonic shift is because there is going to be a large-scale impact as we go along, these shifts are continuous, and these shifts are not overtly visible. The 4 major shifts are: From Information to Emotion From E-commerce to Experience From Email to Mobile From Perennial to the Ephemeral  From Information to Emotion: The Internet has always been about sharing & searching for information. In fact, till about few years ago, Internet was know as Information Superhighway & in most organizations website and other digital properties were in the purview of IT (Information Technology) department. Social media, nay, Facebook has changed the usage of the ...

T he other day, during the story-telling time to my 3 year old kid, I was saying stories from Ramayana. I tried telling him the exploits of Rama sans the villain - Ravana (because, I thought it will be hard to explain to a 3 year old about a man with 10 pairs of hands, 10 heads, abduction of Sita, etc); I just stuck to the other stories - Like Rama as a young Lad, killing demons who troubled the Sages, The killing of Golden Deer (Marica), Cutting of Soorpanika’s ears and nose by Lakshmana, Killing of Vali, etc... It then occurred to me, that other than killing the main anti-protagonist, Ravana, there is nothing much in the popular stories, to write back home about. I mean, other than above, stuff like making Sita walk over flames, banishing her from his kingdom, a war with couple of kids (his own) for capturing a horse, are not the stuff attributed to a God, especially a Hero. While many argue and find various sub-plots that negate these ‘bad behaviour’; but I think, that the c...

A person who has never voted in the past 20 years, since the time I became eligible for voting, writing this article is oxymoronic. Looking back, I can justify that I had been shifting places so regularly that I never found time to register myself. That the process of registering is cumbersome. But nothing can hide the truth that maybe I was plain lazy..to get up, get going and vote. It could also be that I never believed the political class doing any good for me and why I should waste my time. With NOTA option available this time, I lose this argument too Apps in their true sense are nothing but access points to specific information or interaction that will satisfy a specific need. For any app to be successful it is necessary for us to identify the actual need of the user and then go ahead and fulfill that need Need identification: Why do people vote? A wonderful article by Satoshi Kanazawa ( Satoshi Kanazawa ), an evolutionary psychologist at London School of Economic...

Dear Remarketers, You have been one of the early adopters of this technology innovation in media - Remarketing. It is wonderful to see that 'performance' metrics drives your online campaign. As a digital marketer it is heartening for me to note that more and more of you are joining this band-wagon. Here is what I've experienced over the past couple of weeks. I was searching online couple of toys for my 3 year old son. After the necessary search and browsing, I zeroed on and the purchased items on the Amazon of India - FlipKart. Now I get bombarded by remarketing messages from FlipKart on the same toys (and another one which I browsed, but did not buy). Why? No clue. For God's sake!  I'm not a 3 year old with a credit card It should have been a simpler story for the website: I came, I saw, I bought. End of story. In case you still want to engage with me, go for sequels or with 'what-if' scenarios..but stop following me with non-relevant messages As...

Just checking few html codes for embedding into posts Facebook Post by E.G. Santosh . Twitter In Digital Marketing, the role of 'Digital' have always been more than the role of 'Marketing'. Its time for a role reversal — Santosh (@santosheg) November 19, 2013