IAB's 28 reasons to use Internet

Hi,

Have not been keeping well for the last 2 weeks... fever and cold has come upon me like the monsoon. My cough sounds like thunder, and my nose has been running like a streamlet

IAB's 28 Reasons to use Interactive Advertising

Marketer's Potential Uses of the Internet
1. Increase brand awareness
2. Generate trial
3. Increase usage of the brand
4. Up-sell customer to premium product or
service
5. Encourage customer to buy more per
purchase occasion
6. Improve customer's attitudes/image of the
brand
7. Cross sell other brands from the same
company
8. Co-market with non-company brands
9. Increase repeat purchase
10. Encourage brand loyalty/increase customer's
involvement with brand
11. Provide in-depth information about the brand
and/or do product demonstration
12. Develop database of customers and
prospects/collect sales leads
13. Provide/improve customer service
14. Reduce obsolete/excess inventory via
promotions
15. Reduce marketing costs
16. Test different copy concepts
17. Test different pricing models
18. Test different promotions
19. Test different product/service offerings
20. Field survey research
21. Generate online revenues
22. Reach target audience missed by other
media
23. Optimize media efficiency
24. Track consumer interests and trends
25. Retain most valuable customers
26. Drive traffic to marketer's Web site
27. Drive traffic to retail location
28. Recruit employees


For complete download of the PDF, Click here

Cheers

Santosh

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