Google Named Most Significant E-Biz Development
This news article appeared on webpronews
Google properties made up three of the top 10 most significant
e-commerce developments of the last decade, according the Software
& Information Industry Association.
The SIIA unveiled its top-ten list on the 10th anniversary of the
White House eCommerce Framework.
"Electronic commerce has provided a significant engine for the
growth of the global economy and has sparked the delivery of a
multitude of innovative products and services," said Ken Wasch,
President of SIIA. "These developments reflect the unique nature
of the Internet, which has allowed creativity, ingenuity and
entrepreneurship to flourish."
The Top Ten of the Last Ten Years
1. Google (1998): With a third of all Internet users searching on
Google, and half of Americans, the SIIA says the company "did more
to fundamentally change the way we use the Internet than any other
event in the last 10 years.
2. US Broadband penetration reaches 50% (2004): Until this happened
in 2004, the Information Superhighway "felt more like an old dirt
road." Though it took longer than expected, broadband created a
dramatic change in how ecommerce is done. Broadband penetration is
expected to reach 90% by the end of 2007.
3. eBay (1997): Empowered sellers to quit their day jobs and work
from home, reaching a larger market faster, competing with other
sellers "in ways unimaginable in a physical market."
4. Amazon.com (1997): Solidified the online shopping's place in
the market and set the standard for online stores with ease of use
and wide selection.
5. Google AdWords (2000): Representing 40% of the online
advertising market, keyword advertising became the simplest, most
cost-effective way to target audiences, enabling even small
businesses to do so.
6. Open Standards (HTML 4.0, 1997): "It has probably been the most
influential and important data standard in the history of
publishing. Open standards can grow an entire industry, leaving
more room and more opportunity for everyone."
7. Wi-Fi (802.11, 1997): Paved the way for people to untie
themselves from their desks, and removed location limitations for
business.
8. User-Generated Content (YouTube 2005): Though full ramifications
are still unknown, citizen journalism was ushered in thanks to
YouTube. The SIIA calls it "the embodiment of Web 2.0" and "a
must-be-seen place for presidential candidates, a battleground in
the copyright wars, a vital distribution point for major media."
9. iTunes (2005): Legitimized digital music, revolutionized the
music industry by directly impacting CD sales, and led to increase
in bandwidth use.
10. BlackBerry (1999): a.k.a. "CrackBerry," the device created a
new mobile business culture where employees were given the
freedom to do their jobs from pretty much anywhere.
"It's no surprise to see Google rank as the most important
eCommerce development in the last 10 years," said Wasch. "But the
list also includes several eCommerce tools that have become so
commonplace, we almost forget they didn't exist 10 years ago.
Ubiquitous broadband access, extensive WiFi connectivity and
access to open standards are simply fundamental to eCommerce
today.
Google properties made up three of the top 10 most significant
e-commerce developments of the last decade, according the Software
& Information Industry Association.
The SIIA unveiled its top-ten list on the 10th anniversary of the
White House eCommerce Framework.
"Electronic commerce has provided a significant engine for the
growth of the global economy and has sparked the delivery of a
multitude of innovative products and services," said Ken Wasch,
President of SIIA. "These developments reflect the unique nature
of the Internet, which has allowed creativity, ingenuity and
entrepreneurship to flourish."
The Top Ten of the Last Ten Years
1. Google (1998): With a third of all Internet users searching on
Google, and half of Americans, the SIIA says the company "did more
to fundamentally change the way we use the Internet than any other
event in the last 10 years.
2. US Broadband penetration reaches 50% (2004): Until this happened
in 2004, the Information Superhighway "felt more like an old dirt
road." Though it took longer than expected, broadband created a
dramatic change in how ecommerce is done. Broadband penetration is
expected to reach 90% by the end of 2007.
3. eBay (1997): Empowered sellers to quit their day jobs and work
from home, reaching a larger market faster, competing with other
sellers "in ways unimaginable in a physical market."
4. Amazon.com (1997): Solidified the online shopping's place in
the market and set the standard for online stores with ease of use
and wide selection.
5. Google AdWords (2000): Representing 40% of the online
advertising market, keyword advertising became the simplest, most
cost-effective way to target audiences, enabling even small
businesses to do so.
6. Open Standards (HTML 4.0, 1997): "It has probably been the most
influential and important data standard in the history of
publishing. Open standards can grow an entire industry, leaving
more room and more opportunity for everyone."
7. Wi-Fi (802.11, 1997): Paved the way for people to untie
themselves from their desks, and removed location limitations for
business.
8. User-Generated Content (YouTube 2005): Though full ramifications
are still unknown, citizen journalism was ushered in thanks to
YouTube. The SIIA calls it "the embodiment of Web 2.0" and "a
must-be-seen place for presidential candidates, a battleground in
the copyright wars, a vital distribution point for major media."
9. iTunes (2005): Legitimized digital music, revolutionized the
music industry by directly impacting CD sales, and led to increase
in bandwidth use.
10. BlackBerry (1999): a.k.a. "CrackBerry," the device created a
new mobile business culture where employees were given the
freedom to do their jobs from pretty much anywhere.
"It's no surprise to see Google rank as the most important
eCommerce development in the last 10 years," said Wasch. "But the
list also includes several eCommerce tools that have become so
commonplace, we almost forget they didn't exist 10 years ago.
Ubiquitous broadband access, extensive WiFi connectivity and
access to open standards are simply fundamental to eCommerce
today.
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