The Online World

The brilliance of online marketing is not the new technology developments that happens. It is the way you can go about doing the conventional things in a digital world. I mean look at all the marketing tools you had been using earlier... the same is adapted into the online sphere.

A marketing catalog - it became a website;
Mailers - EDMs
Retail shop - Online store
Display ads - banner ads
Telecalling - online chat

The best thing is the simplicity at which you can adapt it online. Who would have thought that Internet - what was considered a technology advancement would soon become a marketing advancement. Strange, but true.

I was reading an interesting article on the mini series on MySpace in imediaconnection:

"Roommates," an original web series designed to engage fans with the characters online and involve them in plot development, launches today on MySpaceTV, the video wing of the online community network. Ford Motor's 2008 Focus is sponsoring the content, which will run in three-minute segments, Monday through Friday.

"Roommates" will track the lives of four women in their twenties who have recently graduated from college and are living together in Los Angeles.

According to Reuters, MySpace will use a real-time "polling tool" in which viewers' opinions on character and plot development will be sought. Fans can chat online, as well as post comments on the characters' individual web profiles. The information will be scrutinized and the plot changed accordingly.

"There is an opportunity to interact with a show in different ways than have been done before," Jeff Berman, general manager of MySpaceTV, told Reuters.

MySpaceTV is planning 45 episodes to run through Dec. 21.

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