Online Diwali sales to zoom

Online shopping has come of age. Due to dearth of time and tedious ways of traditional shopping, customers are increasingly seeking the convenience of shopping from their home.

And this Diwali the online marketeers are busy wooing the 37 million strong Indian net users with festival packages and Maha Diwali sales.

According to a report by Internet and Mobile Association of India (IMAI), this Diwali the online sales are expected to go up by more than 100 per cent.

In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report.

Even the Associated Chambers of Commerce and Industry of India (Assocham) in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a growth of 130 per cent.

As per Assocham, more than 30 lakh consumers in order to avoid security threats and physical movement will be using internet for e-shopping.

Items which are most sought after during Diwali shopping include gift articles, idols of Gods and Goddesses, sweets, flowers, clothes and jewellery and diamonds.

A big chunk of online shoppers comprise corporate houses and their employees. Corporates are to spend Rs 2,000 crore on Diwali gifts, an increase of 48 per cent as compared to Rs 1,350 crore last year, according to industry body Assocham.

Customised gifts are another trend with IT and BPO companies. T-shirts, sweatshirts, pens and other items with company logos are quite popular among them.

“Electronic items are the first choice among most corporates. Mobiles, iPods, digicams, pen drives, storage devices, desktop utilities are the most sought after gifts this season,” said Ranjith Boyanpalli, Head e-Tail, eYantra Industries.

A flow of portals are selling services like online prayers and offerings blessed by the priest. Primarily aimed at NRIs, DVDs of prayers and offerings blessed by the priest or idols, incense sticks, religious books are a big hit.

This Diwali the gifts have moved from low value to high-value products with the appreciation of rupee and so the profit margins of companies. While conventional gifts are out, sophisticated and innovative gifts are in this Diwali.

- Article appeared in Business Standard

Comments

Josh said…
Hi I am a product engineer @ Storrz.com - India's First Online Shopping Mall that allows customers to shop for groceries online. Every person looks out for festivals like Diwali! Diwali brings in a lot of revenue for even start ups like storrz.com.
Storrz.com too has got a lot of offers this Diwali Season!

I would like to share with you some of the features of India’s First Online Mall, www.storrz.com , where consumers can shop for Groceries! Firstly, Storrz.com is an online shopping mall where every brand will have their own brand store at Storrz.com. At Storrz.com we have introduced a convenient option of payment at home by any Visa or Master, Credit or Debit card. Storrz representatives carry a Mobile enabled point of sale device to the customers door step to make this happen. We also accept Sodex-Ho passes from customers allowing a large number of coupon holders to now use their coupons online. We provide a 24 hrs delivery service which covers the whole country using Blue Dart's Domestic Priority Service for 24hrs delivery. At present certain categories like perishables are limited to Bangalore only. We have tied up with Major Retailers and OEM Brands like Namdharis Fresh, MTR, Dr Morepen, Jus’Trufs, Mars, Pedigree, Tilia, The Art of Living, Indus Tree Crafts etc. Talks with many other huge brands are in progress and will be available in a short period!

You can take a look at the site @ http://www.storrz.com and give us your feedback!

Features of the Storrz.Com Shopping Mall for Manufactures and Retailers
• Fully equipped Online shopping store that can be setup and launched quickly
• Online Store is placed along with other premium brands in the shopping mall
• Drive both direct and indirect traffic with the Shopping Mall environment
• Built on cutting edge technologies like AJAX, XML and more the system has taken over 5 person years to develop
• Fully integrated with Leading Payment Gateway solutions, SMS Gateways, Email Gateways etc
2:44 PM
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