India ranks 4th in world with 81 Million Internet Users

Strange.. Most of the Internet stats report from India claim that India has an internet user base of 30 Million to 38 Million. But to quote by Internet Governance Forum - India has been ranked fourth among the top ten nations in the world with 81 million internet users even as the world aggregate touched 134,85,72,040 by the end of 2007.

For reading the entire article click economictimes.com

I do not know the methodology which was followed and how the figures were arrived to.. But at 81 Million users, we can emphatically say that Internet in India is no longer a medium for niche audience, but is a 'mass' media.

It is high time that we marketers recognize this and have a proper online marketing strategy - and not do online campaigns as an after thought.

Cheers

Santosh

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