Touchscreen Television


Now a days I learn more by watching my 16 months old kid… There are 2 things he loves to play with – My Blackberry and MacBook Air. In fact, he loves these 2 things much more than his toys. Every time he sees this, he would want me to give it to him… and ahem, sometimes I do

He finds the touchscreen functionality on my phone intriguing… he can go on for hours just pressing the screen and waiting for some response to happen. Now, I think he believes that any screen is touchscreen. Whenever the television is on, he would run to it to touch the screen.

This habit of his got me thinking of weaving in the content and real time user interaction. The technology is out there and it is only a matter of time before it becomes a regular feature. How it might work especially on a popular medium like television:



Gamification of content:

Instead of following a single common sequence of event in a plot, the content would be tweaked basis the user interaction. Similar to a game, of achieving the end objective, here the sequence of events in the content (story) would change as per the user interaction on the screen

Interactive in-placement of products:

For marketers, it would be a dream option to feature their products inside the story and an opportunity given to the customer to know more and respond to the product placement. Say for example, the scene is about a purchase of a television and at that point of time, the user has the opportunity to touch the product and get more information about the product, get an email of the product brochure, or maybe even buy/book the product

Interactive Advertisements:

A natural extension of interaction on commercials through touchscreen TV would be to drive action. Be it liking the product, following it on Social Media, sharing, buying, more information, etc…anything is possible. A convincing TV commercial could have direct sale/business impact. Say if it is a car commercial, the user has the option of booking a test drive at a touch of the screen. Simple and effective

Cross-pollination of content:

Another feature touchscreen TV’s can drive is cross-pollination of content. In the current format, each and every story is a self-container. The stories are in a silo with little or no opportunity to synergise with other stories or content within or outside the channel. With interactive television, cross-pollination of content would be feasible…. A story could unfold with snippets or bits of content from various other sources/stories and get seamlessly integrated into the plot…maybe FRIENDS meeting up with Desperate Housewives J

Yes, I strongly believe that in the future the technology would have a huge impact and the medium would drive the message/story

Cheers,

Santosh

Comments

Post a Comment

Popular posts from this blog

Best Indian websites - 2007

Image
Hi, This was an article that appeared in PC World India Nice stuff Santosh ------------------------------------ Technology will dominate the future and the web is clearly one of its greatest manifestations. Forget the dotcom bust that many sceptics will remind you of The Web is going to become our way of life in India . There are enough statistics to point to the rapid growth of the Internet in India – number of connections, e-mail accounts, transaction revenue – all very convincing. But who needs statistics? Just a quick look around will reveal how web is fast replacing traditional brick-n-mortar operations. Be it picking new stocks or new friends, finding a job or a bride, there’s a web way to things that is proving far more effective, and rewarding. Websites today are built with robust understanding of users and available technology. They purposefully pursue fulfilling the needs of their audience but are grounded in strong business reality. And hence, unlike the fairy-tail era gone
Read more

10 Reasons Marketing Strategy should include the Internet

It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet for marketing is probably making a big mistake. For any organization that still does not have a meaningful Internet marketing effort we offer 10 Reasons why you should. 1. The Go-To Place for Information Possibly the most important reason why companies need to have an active Internet marketing strategy is because of the transformation that has occurred in how customers seek information. While customers still visit stores, talk to sales representatives, look through magazines, and talk to friends to gather product information, an ever-increasing number of customers turn to the Internet as their primary knowledge source. In particular, they use search engines as their principle portal of knowledge as search sites have become the leadi
Read more

The Disappearance of Gully Cricket: A Reflection on Changing Times

Image
Gully cricket , once an integral part of Indian childhood, is now a fading memory. In the 80’s and early 90s, the streets were more than mere public spaces; they were stages for dreams. A bat, a ball, and a group of eager kids were all that was needed. Stumps were supported by stones, or stones themselves became stumps, or it could be a lamppost, or 3 lines drawn with a piece of brick on a compound wall. If nothing, it would be two hawai chappals that acts as wickets. A twig could be a stand-in for a second bat, and everyone played with a shared spirit. The road in front of anyone's house was open to all—a place where games, conversations, and sometimes even family functions spilled over. The essence of gully cricket was its simplicity and collectiveness. No one really owned anything individually. If one kid had a bat, it became everyone’s bat. The game was not defined by boundaries of ownership or the idea of personal space. Rather, it thrived on the joy of shared resources and ex
Read more