Hi, This was an article that appeared in PC World India Nice stuff Santosh ------------------------------------ Technology will dominate the future and the web is clearly one of its greatest manifestations. Forget the dotcom bust that many sceptics will remind you of The Web is going to become our way of life in India . There are enough statistics to point to the rapid growth of the Internet in India – number of connections, e-mail accounts, transaction revenue – all very convincing. But who needs statistics? Just a quick look around will reveal how web is fast replacing traditional brick-n-mortar operations. Be it picking new stocks or new friends, finding a job or a bride, there’s a web way to things that is proving far more effective, and rewarding. Websites today are built with robust understanding of users and available technology. They purposefully pursue fulfilling the needs of their audience but are grounded in strong business reality. And hence, unlike the fairy-tail era gone...
It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet for marketing is probably making a big mistake. For any organization that still does not have a meaningful Internet marketing effort we offer 10 Reasons why you should. 1. The Go-To Place for Information Possibly the most important reason why companies need to have an active Internet marketing strategy is because of the transformation that has occurred in how customers seek information. While customers still visit stores, talk to sales representatives, look through magazines, and talk to friends to gather product information, an ever-increasing number of customers turn to the Internet as their primary knowledge source. In particular, they use search engines as their principle portal of knowledge as search sites have become the leadi...
There is something prophetic about the movie title “Four Weddings and a Funeral.” In real life, for most of us, it could be one, two, or three occasions. The number is not the import, the import is that’s roughly how often we meet people who once mattered to us. Old family friends, relations one generation up, neighbours from the homes we grew up in — all exist somewhere in our phones, remembered but unreached. We know their birthdays because Facebook reminds us, and we acknowledge them ‘enthusiastically' with a cheerful emoji, a quick wish, a sense of obligation fulfilled. We even find ourselves in their cities sometimes — for work, for weddings, or for a holiday — but rarely do we think of meeting. “Next time,” we tell ourselves, comforted by the thought that their faces are just a click away. The photograph on our feed becomes proof that the relationship is still alive. Once upon a time, we didn’t need reasons to meet. People simply dropped in. Someone would be passing throug...
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