10 Quick Tips on Digital Marketing

Happy New Year to you all..

While consulting for clients (especially, startups) during the past year, I realised that most of them have a basic query… Give us some tips on digital marketing. While the topic itself is vast, here are few tips, in random order, which I think will be helpful to marketers 

  1. Keep (Customer) experience strategic and campaigns tactical
  2. Have an ‘Always On’ digital activity (Search, Online PR, Affiliate Marketing, etc)
  3. Build database, as and when possible and keep it consolidated
  4. Move on, somethings will not work for your product/brand.
  5. There is a difference in ‘Be In Social’ and ‘Being Social’. Social should be way of life for your company/brand, not a channel
  6. Every campaigns should have ‘learnings’ as a KPI
  7. Always keep a minimum percentage of digital marketing budget for innovations. Try something new, else you’ll never learn
  8. Your digital marketing should have at least 2 members - One who is digital savvy, and the other who is similar to your ideal customer
  9. Customer journey is usually across digital channels, not along it
  10. Digital is not your do all and end all. There still is life beyond digital

Hope this helps! Wishing you a great year ahead filled with success and happiness

Cheers,


Santosh

Comments

Hill said…
So great work for informing us of the possibilities and following a certain path.

I really appreciate your hard work an giving us some information and inspiring others to follow.

Thanks so much.

I hope for more post in the future.



digital marketing courses
1:47 PM
Post a Comment

Popular posts from this blog

Best Indian websites - 2007

Image
Hi, This was an article that appeared in PC World India Nice stuff Santosh ------------------------------------ Technology will dominate the future and the web is clearly one of its greatest manifestations. Forget the dotcom bust that many sceptics will remind you of The Web is going to become our way of life in India . There are enough statistics to point to the rapid growth of the Internet in India – number of connections, e-mail accounts, transaction revenue – all very convincing. But who needs statistics? Just a quick look around will reveal how web is fast replacing traditional brick-n-mortar operations. Be it picking new stocks or new friends, finding a job or a bride, there’s a web way to things that is proving far more effective, and rewarding. Websites today are built with robust understanding of users and available technology. They purposefully pursue fulfilling the needs of their audience but are grounded in strong business reality. And hence, unlike the fairy-tail era gone
Read more

10 Reasons Marketing Strategy should include the Internet

It may seem surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet for marketing is probably making a big mistake. For any organization that still does not have a meaningful Internet marketing effort we offer 10 Reasons why you should. 1. The Go-To Place for Information Possibly the most important reason why companies need to have an active Internet marketing strategy is because of the transformation that has occurred in how customers seek information. While customers still visit stores, talk to sales representatives, look through magazines, and talk to friends to gather product information, an ever-increasing number of customers turn to the Internet as their primary knowledge source. In particular, they use search engines as their principle portal of knowledge as search sites have become the leadi
Read more

The Disappearance of Gully Cricket: A Reflection on Changing Times

Image
Gully cricket , once an integral part of Indian childhood, is now a fading memory. In the 80’s and early 90s, the streets were more than mere public spaces; they were stages for dreams. A bat, a ball, and a group of eager kids were all that was needed. Stumps were supported by stones, or stones themselves became stumps, or it could be a lamppost, or 3 lines drawn with a piece of brick on a compound wall. If nothing, it would be two hawai chappals that acts as wickets. A twig could be a stand-in for a second bat, and everyone played with a shared spirit. The road in front of anyone's house was open to all—a place where games, conversations, and sometimes even family functions spilled over. The essence of gully cricket was its simplicity and collectiveness. No one really owned anything individually. If one kid had a bat, it became everyone’s bat. The game was not defined by boundaries of ownership or the idea of personal space. Rather, it thrived on the joy of shared resources and ex
Read more