Teach Marketing, Yoda Can
Well, this article is not about my kid or his love for Star Wars. Working from home and watching these movies along with my kid, this is about my thoughts on what Star Wars can teach us about marketing, or more importantly what marketing tips Yoda can teach
“Do or do not. There is no try.”
We all know that planning is very important when it comes to any campaign/project. But every great plan must be followed by great execution and that is where the success lies. Don’t just ‘try’ to implement a great plan, when you do it, do it right and with full commitment, else don’t.
“Patience you must have”
Every marketing campaign should have a strategic objective in mind. You cannot keep implementing marketing for quick fixes. Many digital marketers are given goals such as - increase organic traffic by ‘x’ percentage and when content marketing or SEO plans are implemented, everyone expects results overnight. It doesn’t work that way.
“You must unlearn what you have learned”
Personally, I’ve experienced this every year. Couple of times, each year, there is some technology impact or customer behaviour changes that gives you opportunities to tweak your campaign strategies or execution. As a marketer, one should be open to ideas and not fixed on certain views
“Size matters not”
In digital marketing, especially in programmatic and data-driven marketing, the budget (size) does not matter. It is all about relevancy - how you segment and target your audience.
“Always pass on what you have learned.”
Marketing thrives on fresh ideas. One way ideas get generated is when knowledge is shared. The more you share, the more you learn. Like in the technology field, it is the community sharing that drives growth and innovation. Marketing folks should embrace it.
“You will find only what you bring in.”
“Garbage in-Garbage out.” From a process management or data management, we keep hearing this. The kind of data that you collate and analyse; the kind of marketing campaign plans you make; the kind of insights and propositions you get… it will all depend on the inputs (research and data points) that you looked for.
“Smaller in number are we, but larger in mind.”
Every advertising campaign should have the objective of gaining larger mind space. Effective campaigns would be about getting a larger mind space of your customers with smaller spends.
There are couple of other interesting quotes by other characters which is insightful from marketing point of view..
“Many of the truths that we cling to depend on our point of view.” - Obi-Wan Kenobi
We all have our biases. Basis the same, we look at the data and conclude our hypothesis. This also impacts when we build technology solutions. It is necessary that we consciously address this bias and keep working on it, even when we think about empathy (as in design thinking)
“The ability to speak does not make you intelligent.” - Qui-Gon Jinn
For brands active on social media, this is appropriate. Just because there is a platform, you don’t need to keep posting always. You can be purpose-driven, but have the purpose clearly defined.
I’m sure there are a lot more quotes from The Star Wars series that will relate to what we do and experience as marketers or brand managers. What’s your favourite Star Wars quote that you relate your work to? Would love to hear from you.
Till then, to all you Marketing Jedis, Meta Verse be with you.
“Do or do not. There is no try.”
We all know that planning is very important when it comes to any campaign/project. But every great plan must be followed by great execution and that is where the success lies. Don’t just ‘try’ to implement a great plan, when you do it, do it right and with full commitment, else don’t.
“Patience you must have”
Every marketing campaign should have a strategic objective in mind. You cannot keep implementing marketing for quick fixes. Many digital marketers are given goals such as - increase organic traffic by ‘x’ percentage and when content marketing or SEO plans are implemented, everyone expects results overnight. It doesn’t work that way.
“You must unlearn what you have learned”
Personally, I’ve experienced this every year. Couple of times, each year, there is some technology impact or customer behaviour changes that gives you opportunities to tweak your campaign strategies or execution. As a marketer, one should be open to ideas and not fixed on certain views
“Size matters not”
In digital marketing, especially in programmatic and data-driven marketing, the budget (size) does not matter. It is all about relevancy - how you segment and target your audience.
“Always pass on what you have learned.”
Marketing thrives on fresh ideas. One way ideas get generated is when knowledge is shared. The more you share, the more you learn. Like in the technology field, it is the community sharing that drives growth and innovation. Marketing folks should embrace it.
“You will find only what you bring in.”
“Garbage in-Garbage out.” From a process management or data management, we keep hearing this. The kind of data that you collate and analyse; the kind of marketing campaign plans you make; the kind of insights and propositions you get… it will all depend on the inputs (research and data points) that you looked for.
“Smaller in number are we, but larger in mind.”
Every advertising campaign should have the objective of gaining larger mind space. Effective campaigns would be about getting a larger mind space of your customers with smaller spends.
There are couple of other interesting quotes by other characters which is insightful from marketing point of view..
“Many of the truths that we cling to depend on our point of view.” - Obi-Wan Kenobi
We all have our biases. Basis the same, we look at the data and conclude our hypothesis. This also impacts when we build technology solutions. It is necessary that we consciously address this bias and keep working on it, even when we think about empathy (as in design thinking)
“The ability to speak does not make you intelligent.” - Qui-Gon Jinn
For brands active on social media, this is appropriate. Just because there is a platform, you don’t need to keep posting always. You can be purpose-driven, but have the purpose clearly defined.
I’m sure there are a lot more quotes from The Star Wars series that will relate to what we do and experience as marketers or brand managers. What’s your favourite Star Wars quote that you relate your work to? Would love to hear from you.
Till then, to all you Marketing Jedis, Meta Verse be with you.
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