e Magus

Hi, Below is the report on online video consumption in India. This research was conducted by nautanki.tv 1. Place In India, 85% of consumption happens from offices. People who watch videos online log in from their places of work. Streaming traffic starts going upwards from 10 am onwards and peaks at around lunchtime and continues at a steady level up to 7 pm. Post seven the traffic falls by about 20% and reduces to half around 11 pm. 2. NRI Traffic 30% of video consumption in a 24 hour window comes from Indians outside of India. Streaming traffic picks up at around 1 am and goes on till seven in the morning. Majority of the traffic from the US comes from the Bay area and New York. Interestingly, Japan and Philippines figure in the top ten countries consuming Indian content. 3. Geos 76% of all video consumption happens from the top seven metros / mini metros. Smaller centers like Chandigarh and Jaipur are beginning to show up with significant traffic. Mumbai contributes 14% of the consu...

Hi, This was an article that appeared in PC World India Nice stuff Santosh ------------------------------------ Technology will dominate the future and the web is clearly one of its greatest manifestations. Forget the dotcom bust that many sceptics will remind you of The Web is going to become our way of life in India . There are enough statistics to point to the rapid growth of the Internet in India – number of connections, e-mail accounts, transaction revenue – all very convincing. But who needs statistics? Just a quick look around will reveal how web is fast replacing traditional brick-n-mortar operations. Be it picking new stocks or new friends, finding a job or a bride, there’s a web way to things that is proving far more effective, and rewarding. Websites today are built with robust understanding of users and available technology. They purposefully pursue fulfilling the needs of their audience but are grounded in strong business reality. And hence, unlike the fairy-tail era gone...

Hi, One thing I am very interested in is the integration of Internet/Mobile/Radio. The convergence of these 3 technologies will be very interesting, especially in the India markets. Imagine, a radio station streaming on realtime basis through the Internet. You can hear to the station, on the back drop as you life gets rotted away in the cubicle. Imagine, you can choose which language station you want to listen (Hindi, English, Tamil, etc), or maybe feed in your listening list as soon as you enter the website. Imagine, able to chat up with the RJ, or with the other listeners. Imagine, able to read the lyrics on the site, as the song plays (a la karaoke style) Also Imagine, that you are on the move, and you can dial in to the radio station and listen to the songs.. while keeping your boss's call in waiting :) I would love to start something of this sort, and I am sure this will be a successful business model. Furthermore, you can plant a lot of features onto the website, to make it m...

Accha , Wish you a very happy Father's day. I know for sure that you will not read this blog, for you are not conversant with the phenomenon called the Internet. (he is 70 Yrs old).. I know for sure, I will never be able to say to you in person how much I love you; for I still think it is unmanly to be sentimental, especially with one's Father. I look back upon my life, and with every passing day i realize, how important you are in my life. I also realize, when i speak to others - i quote the same things you used to say, and react to day to day situations similar to the way you did. I feel proud, when someone says - you are just like your dad. I say 'I love you', not because you need to hear this from me... more so because, I want to say it. Santosh

Hi, Have not been keeping well for the last 2 weeks... fever and cold has come upon me like the monsoon. My cough sounds like thunder, and my nose has been running like a streamlet IAB's 28 Reasons to use Interactive Advertising Marketer's Potential Uses of the Internet 1. Increase brand awareness 2. Generate trial 3. Increase usage of the brand 4. Up-sell customer to premium product or service 5. Encourage customer to buy more per purchase occasion 6. Improve customer's attitudes/image of the brand 7. Cross sell other brands from the same company 8. Co-market with non-company brands 9. Increase repeat purchase 10. Encourage brand loyalty/increase customer's involvement with brand 11. Provide in-depth information about the brand and/or do product demonstration 12. Develop database of customers and prospects/collect sales leads 13. Provide/improve customer service 14. Reduce obsolete/excess inventory via promotions 15. Reduce marketing costs 16. Test different copy...

2750000000 Rupees ($60 Million) that is the online ad spends on Internet during the year 2006-07. Good or Bad. Here are some of my random thoughts with regard to the online advertising in India Bad: The online ad spends is less than 1 % of the total ad spends in India Internet reaches to only 3% of the Indian population Most the monies are spent in the top 10 sites Rich media creative are not fully accepted by publishers Still many live in the era of 20 Kb file size, and under Flash Player Version 6 There is no proper audit on the figures publisher quotes in terms of page impressions, UVs etc Behavioral targeting – What is that? Frequency capping – Yeah, we can do it, provided it is above 100 J Web 2.0 – okies, we shall talk about it, once we complete Web 1.0 Broadband – yeah… in my office at home I have a BB connection at 128Kbps, on a 12.3kbps telephone line Search Marketing – must.. but do we optimize the same? eCom...

The latest Interactive Advertising Bureau (IAB) Internet Advertising Revenue Report reveals that online advertising revenues in 2006 has increased to $16.9 billion globally, which is a 35 per cent increase over the records in 2005 of $12.5 billion. A very interestingly pattern has emerged in the market, where Internet giants like Google, Yahoo!, MSN and AOL are on a buying spree with almost all of them buying prominent online advertising services at steep prices. The report quoted: “Consumer-related advertisers accounted for the largest category of revenues, at 52 per cent of 2006 full year revenues, up from 51 per cent from the full year 2005. Financial services, the second-largest category, accounted for 16 per cent, which was followed by computing advertisers at 10 per cent. Within the consumer category the biggest sub-categories were retail (47 per cent of 2006 consumer revenue category), automotive (22 per cent), leisure (13 per cent), entertainment (8 per cent) and packaged goods...