Classic Blogging & Micro Blogging

Hmmm.. how do I start..

Let us consider the fact that every day is a battle. We battle the morning rush hours to reach office, battle with colleagues, and clients to seek victory either in form of pushing through your ideas/thoughts or selling to a client…. Along with in this battle is a battle of communication… how do we get our views and thoughts effectively and efficiently to others…

Consider Internet as the battlefield, then micro-blogging is small arms; while classic blogging would be all about artillery.

Small arms is all about ease to carry, close quarters, and limited ammunition. Very similar to your micro blogging… ease to carry – can be accessed from mobile and computers; close quarters – reaching to your friends in the network, fast and effectively; and limited ammunition – 140 characters? 

Artillery is all about heavy equipment, ability of reaching further, planning, targeting, etc… Most of blog dashboards are heavy and best accessed through computers… blogs have a tendency of reaching out to more number of people and not just limited to your friends circle/ network. You need planning before you start typing down your thoughts, what you need to write, how to phase it in case the matter is long, and of targeting how you need to promote it through bookmarks so that it might reach out to the right audience..

So what do you do to win the battle?

You would need both the small arms and tactical support of the artillery to be able to effectively push your thoughts/views to the other side…

Ideally, I would see it this way… start with the artillery and ‘soften’ the enemy side…. And then move in with your small arms for the final push…
This could be strategy that would make a military strategist proud? Maybe, Maybe not. But I am sure using both of these could make you a victor

As Sun Tzu says in his treatise - Art of War, knowledge of the battlefield is most important

Cheers

Santosh

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