Hey yourself, User. What brings you here?
I hear you are a cool guy/place to hang around with :)
Thanks! Wow!! Didn't know that I'm that famous ;) tbh I'm just trying to be like you - More human, more friendly :)
…and so forth, the online conversation goes on between the user & the brand
Every brand website is a potential storyteller and technology is a great enabler of stories. The pace at which technology is getting adopted, especially the bot & AI technologies, chatting and talking websites are going to be the future storytellers of the brand.
Websites have come a long way. From the static 'online catalogs' of early 90's to animated Flash based website of 2000's and the current search friendly and dynamic websites (with some personalization and responsive)…. They were led by customer friendly approach which was driven by the device & the purpose - Informational to Interactional to Engagement. The future purposes of website is to be conversational and be brand story tellers.
Chatbots have been around for quite some time now. Remember, the virtual assistants you see in few shopping portals or the popular (actually unpopular) Clippit, the office assistant in the earlier version of MS-Word. Well, these dumb stuffs have actually become smart over the years, thanks to artificial intelligence.
“So pretty much everyone today who is building applications whether they be mobile apps or desktop apps or websites will build bots as the new interface, where you have a human dialogue interface versus menus of the past,” - Satya Nadella
There will be a paradigm shift in User Experience due to this new UI involving bot & AI technologies. The advantages of having a conversational UI are lot. Here are few important things I can think about:
- It helps build more engagement than a tree based content layout
- More natural and personal than a regular website content
- Instead of browsing a website, you’ll be talking to the brand-bot
- The possibilities are endless – they can work across multiple platforms and can be scaled to process natural language, including voice commands
Soon, you'll have brands having conversations with you on chat platforms, social media, websites, and devices (Siri, Echo, Alexa, etc). A seamless storytelling through owned, shared, and paid media