Showing posts from December, 2011

Lessons marketers can learn from "why this kolaveri di"

Some of my thoughts on Why this kolaveri di phenomenon. With over 24 Million views on the original video, (plus an equal number of views on the various versions of it)this have become a true viral/meme case-study from India. No more reference to the Microsoft-Pankaj Udhas 'viral' or any of those 'foreign' case studies. Added to it are dedicated Facebook pages and millions of search results trying to bask in the glory of WTKD (including this blog :D)

If one looks in deep, this song had all the makings for becoming a viral success. Any digital marketer could learn from the success of WTKD song. Here are some of the recipes that went into making this an success:

A song with least common denominator English words regularly used by the youth with couple of simple vernacular words... the song has the universality of nursery rhymes like, Twinkle, Twinkle Little star.... or a Johnny, Johnny, Yes Papa.. With no music knowledge required, little wonder anybody could h…