Showing posts from June, 2015

Physics & Digital Marketing: Part 1. Path of Least Resistance

Physics has been one of my favourite subject since school days. Thanks to an uncle of mine who gifted me couple of Russian books (english translated) called Physics for Entertainment by Y. Perelman. Digital marketing is a passion that I’ve been pursuing in my professional life. We all know that the underlying aspect of any digital marketing is a combination of technology and principles of marketing. I see many instances where the laws of physics are very much in play when it comes to digital marketing User Experience (UX), as popularly defined, is improvement of accessibility, usability, and satisfaction of any design. In digital space, it is mostly defined by the designs of website or an application (including widgets, apps, games, etc) Path of least resistance, according to physics, is termed as the perceived pathway a forward motion object will take from a set of alternatives. The principle behind it is that the object will always take the path that has least resistance, all other …

Idea born out of Maggi fiasco

This is a Pulse post that I've written earlier in the day

Maggi, the 2 minute wonder, from Nestle, has got its 15 minutes of fame...though for wrong reasons. I trust Nestle, as a company, and have faith that if the product did have toxic substance beyond permissible limits, it was by pure mischance.  This post is not in support of Maggi (or Nestle) nor it is to slander them for what happened. There are many more who are more competent than me to talk about it. In fact, as I write this post, Maggi is going for a huge PR exercise to minimise the damage and improve its image.  Being a digital marketer, I generally look at various opportunities and events from the prism of technology and marketing. Is there a value or customer need that the product can satisfy? Is there a marketing opportunity here? Can technology play a role in the same?, etc are few questions, I try to answer. This post is about a marketing idea that came out from watching the Maggi fiasco played on the news channe…