Data & Faustian Behaviour
I’ll never get tired of saying this - writing is tough but getting into the mood to write is tougher, and what to write is toughest. Today, after a long time, I’ve decided to address the tough, tougher, and toughest. I’ve been working on a lot of data related stuff the past few months. I can safely assume basis the data analysis, that Mr. X from Company A is interested in Product/Solution M & N. Also, looking at the frequency, recency, and additional time spent on the website, I think Mr. X from Company A is looking to buy this or similar solution at the earliest. Superimpose this data with data from other sources, I can closely guess his potential budget, the competitors he is reviewing, etc. This made me wonder, why do people like Mr. X (and I too) leave our digital footprint around, some times unknowingly but mostly knowingly. I keep coming across tons of articles about data privacy and how easily we share personal data or how easily there is inter-portability of personal dat