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The superficiality of what we search

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Recently, I saw a query in a LinkedIn group asking “what are 2 powerful marketing phrases/words that sell?”. What made me curious was not the answers but the nature of the question, the keyword being “what”. 
Internet happens to be the default place where people go for information gathering. The age old principle of information gathering is asking the Five Ws and one H - Who, What, Where, When, Why, and How. Getting the most popular response - Wisdom of crowd, or Conformity to existing belief is the solution (information) that we subconsciously look for is what we ultimately click on as part of search results.
Did a quick search on the popular Ws on Google trends for the past decade, and something interesting but on expected lines turned out. Below is the image of the same:


Looking at the popularity of search by ‘what’ clearly indicates that a lot of things are unknown to lot of people. It also indicates that most people are superficial in terms of what they search for. Search phrases wi…