e Magus

Season's Greetings and warm wishes for a great year! In Content Marketing, 'tis the season for either predicting the trends/things to watch out for this year or give a quick review of what worked and what didn't in the year gone by… or maybe both. My content calendar too has the same topics :) However, looking at my past blog posts that I posted around this time, I realize how repetitive the predictions were year after year. For example for past few years, all subject matter experts including me, are talking about Mobile, Augmented Reality, IoT, etc as the things to watch out for and it looks like it will remain the same for next couple of years too. Hence this year, I wanted to look at trends in a broader but more impactful perspective. I was attending a corporate event during the last week of December and got to hear various speakers from technology, consultancy, and media fields. They shared their observations and wisdom on how they perceive digital will im...

Having been an entrepreneur for over past 2 years and consulting for various startups on their business and marketing strategies, I had gained a lot of real experiences about the startup ecosystem.. from ideation to fruition  We all know that startups thrive in places where there is: economic growth access to capital young and educated work-force favourable government policies But, where do people get ideas for startups? Ask any startup founder and they would say - personal experience, market trends, existing problem or questioning the status quo, etc to be the top reasons which ignites the idea spark in them. A careful analysis of the top categories of startups (mostly technology startups) shows us that startup ideas thrive in the ‘border areas’.  Business is nothing but a form of structure that delivers value to stakeholders. The structures are formed basis specific activities. Every sphere of activity has a boundary and with each different boundaries...

This is a Pulse post that I've written earlier in the day Maggi, the 2 minute wonder, from Nestle, has got its 15 minutes of fame...though for wrong reasons. I trust Nestle, as a company, and have faith that if the product did have toxic substance beyond permissible limits, it was by pure mischance.  This post is not in support of Maggi (or Nestle) nor it is to slander them for what happened. There are many more who are more competent than me to talk about it. In fact, as I write this post, Maggi is going for a huge PR exercise to minimise the damage and improve its image.  Being a digital marketer, I generally look at various opportunities and events from the prism of technology and marketing. Is there a value or customer need that the product can satisfy? Is there a marketing opportunity here? Can technology play a role in the same?, etc are few questions, I try to answer. This post is about a marketing idea that came out from watching th...

E very Brand out there on social media wants huge number of people or fans following them. Even then analytics talking about brand page popularity in social media - decides it on their reach and followers. A quick look on their Facebook page or Twitter profile shows how many Million followers/fans they have (source: www.socialbakers.com ) Image 1 Facebook Best Brands (global)   Image 2 Twitter Best Brands (global) One obvious column that most miss are how few people the brands are actually following (in Image 2) Traditionally, brands have been built like the way great Empires were built in the past. It is the length, breadth, and the populace they cover that matter. Similarly, one important aspect of any marketing campaign is “REACH”. And, Hey! did it ever occur that we call the marketing activities as ‘campaigns’ - as in Military operations, and its etymology is rooted in the Latin word - Campus/Campia, meaning wide open fields  Since, Milit...