e Magus

Facebook is just not about connecting people who work, study, and live around them. The impact of Facebook is much more than just connecting, or killing time, or increase in data/Internet usage. The best yardstick to understand the importance of Facebook is that every marketer wants Facebook as part of their marketing plan. Trust marketers to know what works and what is impactful or not :-) Broadly, the impact of Facebook on the users and the society can be categorized into 3 types - Material, Behavioural, and Cultural Material: The material impact of Facebook is all about increased consumption and buying. There is an artificial need that is created by the Facebook offerings in terms of its default features or the popular third party applications. Couple of popular consumption/buying pattern that I see amongst my friends on Facebook is in terms of purchase of Cameras (especially high end cameras) and the increase in travel. While there could be various reasons for the increased ...

My Facebook friends list has reached close to 140 (give or take 3 pending requests). One of persistent thought I have been having for past few days is the fact that the number of people in my social network is close to Dunbar’s number (148 appx) – my neocortex limit for maintaining stable relationship Dunbar's number (also known as the Dunbar number or the Monkeysphere) is a value significant in sociology and anthropology. Proposed by British anthropologist Robin Dunbar, it measures the "cognitive limit to the number of individuals with whom any one person can maintain stable relationships". Dunbar theorizes that "this limit is a direct function of relative neocortex size, and that this in turn limits group size ... the limit imposed by neocortical processing capacity is simply on the number of individuals with whom a stable inter-personal relationship can be maintained." You could read more about Dunbar’s number at (http://en.wikipedia.org/wiki/Dunbar's_nu...

Ok. You know it. But, I still will say – LinkedIn is great. In fact, it is one of the best things that has happened in the Networking sites So, I have a profile.. I have a large number of members in my network. But, what is it in for a marketer. As a marketing professional, how can I use LinkedIn to reach out to those grapes (read profiles) I see, but can’t reach. Most marketers use LinkedIn effectively for HR (It is a different story that my profile has not evinced any interest so far) What any advertiser is looking for medium and ways to reach to the target audience without much ‘disruption’. LinkedIn provides focused marketing based on member profile. Normal Advertising Options: LinkedIn advertising option offers the standard IAB Banner sizes (728x90, 160x600, 300x250) and text ads. These ads are displayed on the user profile pages – based on their designation, company size, location, roles, and industry. Also you can do the standard Frequency capping, IP target, time etc. If you ar...

There is so much buzz about Social Media Network in today’s world. From Facebook to Myspace to Orkut, and our very own desi version of Ibibo, Yaari, Minglebox, etc… suddenly it all seems like one big family. If you dig deeper – you would realize that the germ of this idea lies in our ancient texts. The Vedas talk about – Vasudeva Kutumbham – This whole world is one big family. On marketing front, today’s networked market offers a wonderful opportunity to build communities around your brand. The online world of social networking is a wonderful place to create and communicate your brand. But, where in this place lies the El Dorado is the big question. Uniqueness of Social Marketing: The best thing about social marketing is YOU don’t talk about your brand, YOUR CUSTOMERS do. And any marketer would vouch that there is no better marketing than word of mouth. The Never Ending Friending Project , a recent study commissioned by Isobar and MySpace, shows that incorporating social marketing into...

Web 2.0, the term commonly used to herald the shift from producer-related content to user-generated or user-contributed content, among many other technological leaps, has been one of the core talk points of anyone related to the digital space. With the digital sector now covering Internet and even mobile, the buzzword has given rise to connotations like ‘Telephony 2.0’ and similar others, to indicate a shift towards the next generation of technology. The rising popularity of blogs, podcasts, wikis, social networking sites, etc. has managed to raise a lot of attention from advertisers. The numerous options that have been thrown open with these developments are immense and unaccountable. Arguably one of the early people to define Web 2.0, Tim O’Reilly, Founder and CEO, O’Reilly Media, Inc., explained the concept in numerous occasions with comprehensive articles citing specific features to identify a Web 2.0 website. In a compact definition in one of his online posts, he noted, “Web 2.0 i...

Filmmaker Madhur Bhandarkar, who had recently created a community called ‘Direct a Movie’ on BigAdda.com to encourage the aspiring movie directors and script writers to share their videos and scripts on the social networking site, has selected Siddharth Sengupta as the next-gen director who will get an opportunity to work with Bhandarkar. According to BigAdda, the ‘Direct a Movie’ adda attracted 290 videos and scripts which were uploaded on the site from across the country. More of this article read here

Hi, Thought I would share with you something I had read couple of days back. I saw these 13 reasons your Facebook account will be disabled and thought I'd share them with you for your consideration: 1. You didn't use your real name 2. You joined too many groups 3. You posted too many messages on a wall or in a group 4. You posted in too many groups, too many user's walls 5. You friended too many people 6. Your school/organization affiliation is doubtful 7. You're poking too many people 8. For advertising your app on wall posts 9. Using duplicate text in multiple messages 10. You are a cow, dog, or library 11. You are under eighteen years old 12. You wrote offensive content 13. You scraped information off Facebook More details about the 13 reasons can be found on the original site, here: Facebook Santosh