e Magus

Some forwarded me a link to join a new website www.yepme.com. They claim to be India's first recommendation Engine. The offer of sending invites and recommending places allows you to accumulate points and thus you are eligible to get your free Reebok shoes (the prime reason for me to click the link) It makes me wonder, why would someone listen to a recommendations of a complete stranger?? Can i really be an 'influencer' to promote some service or product, that will influence a person from Mumbai or Bangalore to try it. Sounds, far fetched. I never asked the person sitting on the neighboring table in a restaurant what he had ordered or how the food tasted. Neither do I ask someone at a retail outlet about a particular product. Then why would I go online, read a recommendation of some completely unknown, and the decide. And most cases, I go by the waiter/chef's recommendation or the salesman's advice...I am sure this will be true in most cases. This thought reflects i...

It has been quite a while since I have written anything under the Management-Ally series. I had in my early days of blogging started the following series: 1. Management-Ally: Topics of interests that would give my perspective of Management related topics. 2. Manage-Mentally: The topics under this heading were usually humorous in nature. It gave my view of a specific management related topic in a lighter vein. I have decided to re-start writing articles under these headings. Under this Management-Ally series, I wanted to cover my thoughts on Online Behaviour – why people don’t behave the way they do in real life There is a vast difference in the behaviour of people when they are online or offline. We all have been conditioned to the fact that Internet enables an easy and convenient way of communicating with each other. But these online interactions are not necessarily, an extension of our real life behaviour but a medium for surfacing our deep rooted feelings/actions. A common example w...