e Magus

Long time back, during the early days of Internet, I read a futuristic book called ‘The Cluetrain Manifesto’ which started out with a radical thought (at that time) - Markets are conversations. If you look closely at most of our online activities, we can see that almost all the activities are some sort of conversations - from searching to shopping. Also, whole new businesses and platforms are built on daily basis in the digital space based on conversations - Social Media My take is that digital technology has impacted a lot in terms of ease and reach of our conversations. However, its impact on the increased volume of conversations would be marginal. What I mean is that the amount of an individuals conversation has not grown drastically from what it was before the penetration of technology. Just because there is something better tomorrow does not mean that I will increase my individual capacity or change my inherent behaviour to speak more. What has been driving the gr...

In this connected world, you are no longer anonymous. Be it through virtual connections – social platforms or professional networks; or identifying your device through IP address, you can be easily pinpointed to the last click you’ve made online. Still most of the online behavior people have, shows signs of anonymity. The feeling of anonymous gives rises to both positive and negative behavior online.   On the positive side, people tend to be more candid since the other person is not face-to-face. Many decisions can be taken at a rational level since the ‘influence’ of other factors like body language is minimal Another thing the feeling of anonymity being online brings forth is Type A behavioral traits. Some of the familiar Type A behavior patterns that can be seen online are hostility, competitiveness, hurry, impatience, restlessness, aggressiveness, etc... People with strong Type A behavior struggle against the pressure of time and the challenge of responsibility. ...