e Magus

I n the   social psychology   of groups,   social loafing   is the phenomenon of people deliberately exerting less effort to achieve a goal when they work in a   group   than when they work alone. (Source: Wikipedia ). However, I’m going to put forward my views of social loafing from the prism of online The time spent of social networking platforms is increasing phenomenally.   This can be attributed to 2 factors mainly driven by technology advancements – -        Accessibility -        Time on hand However in an effort to stay relevant and active in the platform, people are resorting to a different kind of social loafing… The popularity of ‘like’ button compared to the ‘comments’ is a wonderful example. The reason is the ‘liking’ a post or pic takes less effort than to create a comment Similarly are the social sharing buttons on websites, and other features like ‘sh...

If people are shifting time from watching television to Facebooking, it has nothing got to do with social interactions and keeping in touch with their network… it is just that they get to replay what they are used to seeing on the television. Mostly I feel, Facebook is nothing but television in a new avatar. Like in television you have various channels and programmes that are categorized into various genres. Similarly you’ll find people in your network who fall into such genres Here are a dozen of media archetypes, I’m sure, you’ll find in your Facebook network too The Newsreader: Breaking News!!! You heard it first here! Be it Qantas grounding their entire fleet worldwide…or the local Metallica concert getting cancelled. They want to the first to make a mention of it. No point of view, or any other description; just the headlines and link to the source news website. Usually, such people have their twitter feeds connected to their Facebook Updates. These types are one of the most ...

As we approach the end of another year, there would be multitudes of new people who would have joined some social networking site or other. Well, there are dime and dozen reasons for the success of Social Networking Sites like Facebook, Twitter, Myspace, Orkut, etc…. but is there any common thread or insight that binds the success of these SNS sites? We humans spend most of our waking hours in building and maintaining ‘relationship’. This behavior is embedded in our genes. The activity of ‘grooming’ in primates, a human child crying for attention, the activities we, as adults, do in our day to day life – like the friendly greeting to colleagues, the discussion over cup of coffee, meeting the client deadlines too :) - All these actions is related to building and maintaining relationships. One of the core objective of building and maintaining relationships is to create an opinion about oneself in others mind. The way we talk, what we speak, the way we dress, the way we walk, all communic...