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Showing posts from January, 2014

User experience for Ecommerce sites - Behvaiour & Experiential

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An ecommerce site design is the ultimate test for UX, because, unlike corporate websites or portals, the entire business model hinges on the ability of the website to sell the products it hosts.
Most website designs are built on the basic principles of - categorization, searchability, findability, relevance, cross-sell up-sell opportunities, product information, easy check-out etc. While these principles do hold good for successful design of any ecommerce website and are necessary, I think adding on 2 more components to your UX strategy would make the website design far more effective.
One is based on the basic human behaviour and the Second based on experiences in real life
Other than the fulfillment of a want or a need, we also shop to possess. Act of possession (for food, security) etc has been one of the earliest occupation of human societies. Some where down the lane, the division of labour happened, where men were predominantly working as Hunters & women as Gatherers. This prim…

P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

Looking through the Looking Glass - Digital Marketing

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When most us read or write about marketing predictions, it generally revolves around the penetration, usage, or suggested innovation and adaptation to existing model/behaviour. But, here, I wanted to focus more on the tec(h)tonic shift in terms of usage and patterns in Digital Marketing. Why I call it tec(h)tonic shift is because there is going to be a large-scale impact as we go along, these shifts are continuous, and these shifts are not overtly visible.


The 4 major shifts are:
From Information to EmotionFrom E-commerce to ExperienceFrom Email to MobileFrom Perennial to the Ephemeral 
From Information to Emotion:
The Internet has always been about sharing & searching for information. In fact, till about few years ago, Internet was know as Information Superhighway & in most organizations website and other digital properties were in the purview of IT (Information Technology) department. Social media, nay, Facebook has changed the usage of the Internet from just a medium of informa…