P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

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10 Reasons Marketing Strategy should include the Internet

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Best Indian websites - 2007

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Like every Father’s Day, this one too saw the social media floodgates open. A wave of sepia-toned memories and black and white stoic portraits of fathers who walked barefoot so we could wear branded shoes, who skipped meals so we could eat out, who didn’t buy new clothes so that we could, who served a small helping of his favourite dessert to himself so we could get an extra serving, who quietly shouldered burdens, who defined love as responsibility and care as invisibility, and who gave up dreams so we could chase ours. I’m not writing to question the truth of these stories. I’m sure it all is true. However, what caught my attention is that the subtext is unmistakable: the nobility of a man lies in how much he gave up. What makes me curious is: why do we keep telling this story in the same way? Why are we so compelled to romanticise sacrifice? Perhaps it begins with how we've historically understood love in Indian families. Unlike the West, where love is often expressed through wo...
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