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Showing posts from August, 2009

Random thoughts on Digital Marketing

Couple of weeks back, I was in Malaysia, attending a 5 day workshop on Advertising during these times (read tough times). Everyone was of the unanimous opinion that times are indeed tough, especially for the advertising industry. With lower profits, bleak economic forecast, companies are cutting down their budgets – especially their marketing budgets.
While the overall mood was somber, everyone were gung-ho about digital medium. Internet / Mobile they say are the way to go. Advertising can be measured, sales quantified, and at end of the day – the client gets to see the ROMI (Return on Marketing Investment)
What makes digital such a favorite amongst marketers and advertisers is the fact that controllable, measurable, and all on real-time basis. Until the advent of Internet, most marketing campaigns were like a bullet released – you could only aim and shoot; once the trigger is pressed, you had no control on it… however, now it is like a guided missile – you can target, shoot, change dir…