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Showing posts from July, 2005

Paying bloggers to advertise

For a fee, some blogs boost firms

Concerns raised on disclosure
By Jenn Abelson, Globe Staff | June 26, 2005

Jeff Cutler has never purchased anything from Dot Flowers, but you might think otherwise, reading the Hingham resident's blog.

''No more driving to the corner to buy flowers and hand-deliver them," he wrote on his Web page. ''Nope. Now I go online to places like Dot Flowers.com and 1-800-Flowers. I like Dot a little better just because of the personal touch."

Dot Flowers's ad agency paid Cutler $5 this spring to promote the florist and put a link to its website on his blog, or online journal, short for web log. Cutler, who does not disclose the payment on his blog, is one of more than 2,000 bloggers whom marketer USWeb enlisted to hawk products and services. That helped the nascent florist double its sales in the first three months and shoot up near the top of Google's search list, according to USWeb.

Yes, corporate America has discovered the b…