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Showing posts from December, 2016

Decoding Digital Marketing

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It is been a while that I wanted to write about digital marketing. Having attended various workshops and seminars on digital marketing, I realize that people were talking the same thing, using different words. The gist being that everyone was talking about digital marketing from a campaign perspective - Earned, Owned, Paid, Social Media. But Digital Marketing is much more than branding or campaign led... It is how we use the existing and emerging technology to create a positive impact on our business. My thoughts and trying to decode digital marketing