Showing posts from July, 2015

Physics & Digital Marketing- Part 2; Doppler Effect

The simple premise of doppler effect is that the frequency and velocity of a wave varies depending on the distance between the source and receiver. Imagine, Social media as a huge lake and all the brands and people are floating on it. Each conversation is an action that starts a ripple and the same can be felt in the area of influence surrounding the source. The intensity of the wave changes depending on the distance between the source and observer or in this case the receiver. The frequency of the wave being higher when the distance between the sender and observer is near (or coming closer) and lower when the distance is far or receding. In a digital marketing scenario, when an user starts a conversation involving a brand, depending on the frequency of the conversation, we can judge whether the user is coming closer to the brand or receding away from it. Here we have to negate the type of conversation (positive, neutral, or negative). The following scenarios could be played out: Once t…