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Showing posts with the label Innovation

Next Innovation from Apple

Looking at the naming stuff that has been happening in Apple... iPod iPhone iMac iPad.... i'm guessing that their next 'innovative' product launch is going to be... iCard.... It would have a camera attached which would act as a business card scanner... 2 gb internal memory for music, an sms application, calculator, bluetooth/Wireless... and a MS office, Adobe suite viewer to check files... Santosh

Will the real ‘early adopter’ of technology, please stand up?

The best thing about my generation is the fact - we have seen much more technological advances and innovations than any generations before. The introduction of Video Cassette Recorder, Colour Televisions, Personal Computers, Internet, WWWs, Pagers, Mobile Phones, DVRs, Ipods, MP3s, etc, etc, etc… One thing I notice, in my job, is that most of the companies (especially into technology – software/hardware) believes that their primary audience as ‘early adopters’ are the youth… and most of the marketing managers definition of youth happens to be people between the age group of 18- 24… well is this true that the youth will drive the technological product innovation?? By market definition – Early Adopters are those who closely follow the footsteps of Innovators… Early Adopters are usually identified as the one’s that are curious, open to new ideas, integrated into local social system, etc But, we all know that humans are most inquisitive when they are kids. A child of 5 year is most curious...