Showing posts from September, 2011

Driving, and driving traffic through the website

Working for a digital agency (, I come across various digital marketing requirements from clients. One common client requirement is - website redesign/ changes. And familiar client remarks in such cases are – “Make it look different from the existing website”, “Identify best practices from other website and let’s incorporate the same”. On the face of it, it looks like a very common and straightforward ask …. But the truth is far, far true.

Sheryl Crow sang- A change would do you good. But the truth is, as humans, we seek familiarity. Be it the people we meet, the road we take from home to office, and in majority of the cases the food we eat….we tend to seen familiarity; so would it not be true even for our other habits including online. Yet, when as digital marketers we think about redesigning a website, we mostly seek complete change in the design including structural changes with little regard to the impact on user path

A casual glance into any website analytics…

Has Social Media come of age?

One of the main characteristic of any mass media is its ability to impact the society. Be it the newspapers, television or radio, each had played its part, in terms of changing views and shaping the society.

In the recent past, there have been many news articles about the impact of social media in the civil society movements… Be it Coffee Party in America, The elections in Iran, the civil movements in Tunisia, Egypt (#Twitterrevolution) and other Arab countries...or, closer home, the Team Anna’s anti corruption movement in India…. Social media usage has become an important tactic in terms of spreading awareness and mobilizing support.

The question is - has social media come of age?

If you look at the history of mass media… it has always been associated with politics. In fact, it is referred to as “fourth estate”, the other 3 being Executive, Legislative, and Judicial. Traditional mass media was and has been controlled by a few (Just imagine, more than 90% of mass media consumed in t…