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Showing posts from July, 2020

On Social Media Advertising and #StopHateForProfit campaign

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source: rappler.com Many brands are joining the ‘Stop Hate for Profit’ campaign, against advertising on Facebook, until the social media platform does something substantial to stop the spread of hate speeches, racial abuse, and fake news. As of last count there were more than  1000 marketers  who signed up for the boycott, including news-worthy brands like The North Face, Patagonia, Coca-Cola, Verizon, Starbucks, Microsoft, Unilever, Ford, etc.  But, is there more to it apart from the hate speeches and racial abuses that brands are concerned about?  Here are few of my thoughts: Shooting the messenger syndrome Perception Management The (in)effectiveness of advertising on social media Firstly, I think the issue is similar to proverbial, shooting the messenger. Facebook is not the content creator. It is the users. Facebook is only a platform where different people voice different opinions. Yes, some of these opinions are false, decisive, and dangerous.. but that is so