What else affects E-commerce in India?
A few weeks back, I was working on a proposal for marketing of an e-commerce portal. One look at the stats showed that the e-tailing in India never took off. While categories like travel (led by IRCTC, and the OTAs) and Hotel bookings has taken of in a big way…it has been a dismal performance, when it comes to e-tailing. e-tailing can be defined as a business to consumer transaction through direct sale of limited quantity of goods or services.. The industry experts have been talking about the rise of e-commerce in India, but what is being missed out is that most of these e-com transactions are done on the B2B space. The data shows that the B2C industry size of ecommerce in India is around INR 11,000 crores*. About 80%* of the B2C e-com transaction is from the Online Travel Industry, followed by online classifieds The e-tailing pie is only about 9%*. While the numbers and growth might be encouraging, it is nothing great to make a big noise about (* Guesstimates by classical extrapolati...