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Showing posts from October, 2004

Search Engine Strategy

Last time around, when I was writing about website promotions, I promised that I would write in detail on Search Engine Optimization (SEO)A lot has been said and written about SEO. There are megabytes of information on the net available on this topic. I am here to add some more on the sameJ. It is the dream of every website owner to see their site displayed on the first page of any search engine. Also, it is a known fact that an Internet user, looking for information on the web, would first go to one of the popular search engine portal and type the keywords, for which he seeks information. And the chances are that he will NOT browse more than 2-3 pages of the search results. Hence it is important that our site is displayed in the initial 20 results. SEO today has become one of the key online marketing efforts of every website owner to achieve success on the net.Search Engines: An IntroductionArchie, Gopher, Veronica and Jughead are three standard "finding" tools on the Inter…

It is an ad, ad, ad world

If you wanted to know what was really happening in the 80s, you watched the ads. It was carnival of images, which did not just sell, but also crystallised contemporary aspirations, fantasies, moods and fears. Other day, I was watching the ads coming on the TV, during the ICC cricket tournament being held in UK. The volume of ads and the nature of ads made we wonder (it is another matter that I switched the channel when the ads were on). I was thinking about the good old days during the 80s in India. The television was just on the rise, and having a black and white TV was a prized possession. The neighbors would flock to your house to see their favorite programs. And the television transmission was monopoly of the government. Imagine today, you are knowingly and unknowingly bombarded with ads, inside and outside your home… Television, radio, newspapers, magazines, postal flyers, telephone calls, SMS, internet, hoardings, POPs, emails, faxes, road shows, etc… you name it.. it is branded……