How Microsoft Bing 'Farmed' for new users
I had got this interesting article from WebProNews... More people use Farmville than Twitter, according to Bing, and People are sharing all kinds of activities within Farmville itself. That's why the company saw a great opportunity to experiment. What they did was offer a special offer inside of Farmville, that would give users free "farm cash" if they became a fan of Bing on Facebook, which would encourage continued user interaction with Bing. As a result: - Over 72% of users who clicked on the engagement became fans - 59,000 people published the story to their news feed - Over 70,000 clicks were received on secondary feeds - In 24hours, Bing had over 400,000 new fans to keep Microsoft said its goals for engagement and social media efforts have been to: - Add or create relevant value (stuff that's not even necessarily a Microsoft property) - Add depth to Bing's personality - Lead someone to a relevant engagement with Bing or each other. - Yield passionate or emot...